RESOURCES FROM BOOK

Below are the resource downloads mentioned throughout the book.

CHAPTER ACTION GUIDE

Use this guide for specific action steps after each chapter. Each action is from specific content within the chapter and will help put into practice tools or skills to accelerate your success.

MARKETING FORM

This form will assist you in developing your marketing strategy. Complete the form and you will have specific actions, strategies, and language to move your marketing forward in the next 12 months.

MARKETING SCORECARD

This is an example of a scorecard measuring the results of a marketing event. Use this format to create your own scorecard for your specific campaign and components. Add any additional measurements needed but remember, keep it simple.

CLARITY RESULTS WORKSHEET

Use this form to make sure a specific system is getting the ultimate result that you are looking for. This will ensure the system is efficient and complete.

CLARITY QUANDRANT WORKSHEET

Use this worksheet to plot your operational systems to visually see the distribution of your systems by category. Also record the time spent in each category. This completed worksheet will give you clarity on where actions need to be taken to organize your operational priorities.

SYSTEM ACTIVITY LOG

Use this form to log time spent on each system. This information is used to complete the Quandrant Worksheet.

SYSTEM EFFECTIVENESS FORM

Use this guide to define specific results that you want to achieve from each system. Once the results are defined, then you can create scorecards to measure how well you are achieving the results desired.

REVENUE BREAK-EVEN

This simple model is used to calculate the sales dollars required for your business to break-even. This is a critical measurement to know in your business. Just two numbers from your business is needed to immediately know your risk threshold.

REVENUE SCORECARD

This scorecard is just one example of how you can measure revenue. This example is a multi-dimensional measurement using trends, percentages, and goals.

CLARITY FLOW CHART

Use this flow chart to ensure that a specific expense item is absolutely necessary and is optimally cost effective.

COST SCORECARD

This cost scorecard is developed at a total P&L level. A cost scorecard can be developed at many different levels including departments, regions, groups, projects, and divisions. Choose the level that is most relevant to your needs.

CASH FLOW MODEL

This Excel model is a trending cash flow model as outlined in the book. Download and use this as a template to apply your timeframe and numbers. This model will highlight any future cash shortages based on your forecast input.